Create with users top-of-mind
You have just completed your user investigation and have a massive amount of data available to you.
Your database is chock-full of responses to motivations, frustrations, preferred ways of communication, and a lot more fascinating information about your (potential) user.
So, what now? Well … now it is time to create personas!
Learn why it is important to know your customer, understand motivations and requirements
Support your product idea validation and enable the building of user-centric products
Segment user groups and understand what will generate the most value for them and why that is, resulting in a focused delivery